{"id":162,"date":"2020-03-09T10:52:24","date_gmt":"2020-03-09T15:52:24","guid":{"rendered":"https:\/\/carpediemconsultores.com\/nuevo\/?p=162"},"modified":"2020-04-24T09:18:39","modified_gmt":"2020-04-24T14:18:39","slug":"redes-sociales-diseno-web-y-marketing-digital","status":"publish","type":"post","link":"https:\/\/carpediemconsultores.com\/nuevo\/redes-sociales-diseno-web-y-marketing-digital\/","title":{"rendered":"Redes sociales, dise\u00f1o web y marketing digital"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"758\" title=\"18-15 redes sociales\" src=\"https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/18-15-redes-sociales.jpg\" alt class=\"img-responsive wp-image-163\" srcset=\"https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/18-15-redes-sociales-200x79.jpg 200w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/18-15-redes-sociales-400x158.jpg 400w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/18-15-redes-sociales-600x237.jpg 600w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/18-15-redes-sociales-800x316.jpg 800w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/18-15-redes-sociales-1200x474.jpg 1200w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/18-15-redes-sociales.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h3>Justificaci\u00f3n<\/h3>\n<p>El comercio electr\u00f3nico y el marketing digital se han convertido en excelentes herramientas para cualquier tipo de empresa, especialmente para emprendedores que buscan optimizar sus recursos y medir el retorno de inversi\u00f3n en cada herramienta utilizada para promocionar sus productos y llevarlos hasta las manos de sus clientes generando valor.<\/p>\n<p>El crecimiento de la penetraci\u00f3n de internet en Colombia permite que cada vez m\u00e1s empresarios extranjeros encuentren una gran oportunidad para dar a conocer sus propuestas en el mercado colombiano. De la misma forma, la tecnolog\u00eda entrega a los empresarios colombianos la oportunidad de llevar y comunicar sus productos a mercados extranjeros entreg\u00e1ndole competitividad a Colombia y a los pa\u00edses con los que realizamos transacciones econ\u00f3micas.<\/p>\n<p>Conocer las herramientas tecnol\u00f3gicas que ayudan a los empresarios a obtener sus objetivos de marketing es vital para lograr competitividad en cualquier mercado donde se utilicen; los empresarios que no se adapten al progreso tecnol\u00f3gico pasar\u00e1 por grandes problemas al querer competir con aquellos que se capacitan constantemente en b\u00fasqueda del mejoramiento continuo encontrando en las herramientas tecnol\u00f3gicas un aliado para obtener sus objetivos estrat\u00e9gicos.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h3>Objetivo<\/h3>\n<p class=\"big-formation\">Promover procesos de aprendizaje y reflexi\u00f3n que le permitan al equipo participante el conocimiento de procesos de comercio electr\u00f3nico y de marketing digital que sirvan para potenciar los objetivos de las organizaciones en b\u00fasqueda de una mayor competitividad dentro del mercado.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f15-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"15\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/nuevo\/wp-json\/wp\/v2\/posts\/162#wpcf7-f15-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"15\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f15-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<h3>Formulario de contacto\n<\/h3>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tu nombre (obligatorio)\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Empresa\" value=\"\" type=\"text\" name=\"empresa\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel-cel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono \/ Celular\" value=\"\" type=\"tel\" name=\"tel-cel\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tu correo electr\u00f3nico (obligatorio)\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"ciudad\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ciudad\" value=\"\" type=\"text\" name=\"ciudad\" \/><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Enviar\" \/>\n<\/p><div class=\"fusion-alert alert custom alert-custom fusion-alert-center wpcf7-response-output fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" style=\"--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"fusion-alert-content\"><\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div>\n<\/form>\n<\/div>\n<div class=\"fusion-text fusion-text-3\"><h3>Metodolog\u00eda<\/h3>\n<p class=\"big-formation\">Modelo pedag\u00f3gico de tipo experiencial en el que se alternan espacios te\u00f3rico conceptuales y pr\u00e1cticos para la generaci\u00f3n de procesos de aprendizaje a trav\u00e9s del quehacer en ambientes de co-construcci\u00f3n individual y colectiva.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><h3>Contenido:<\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-padding-top:5%;--awb-padding-right:5%;--awb-padding-bottom:5%;--awb-bg-color:#e5e5e5;--awb-bg-color-hover:#e5e5e5;--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 10px ) * 0.5 ) );margin-right: 10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><ul class=\"ls-pr-form\">\n<li>Community management en la era digital del conocimiento<\/li>\n<li>Fundamentos de Google\n<ul>\n<li>Google Alertas<\/li>\n<li>Gmail<\/li>\n<li>Aplicaciones externas para saber qu\u00e9 pasa con los correos electr\u00f3nicos que se env\u00edan: Bananatag<\/li>\n<li>Tareas pendientes: \u00bfC\u00f3mo organizarlas? TaskForceApp<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-padding-top:5%;--awb-padding-right:5%;--awb-padding-bottom:5%;--awb-bg-color:#e5e5e5;--awb-bg-color-hover:#e5e5e5;--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 10px ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-6\"><ul class=\"ls-pr-form\">\n<li>Herramientas de gesti\u00f3n\n<ul>\n<li>SimplyBookMe<\/li>\n<li>Construcci\u00f3n de marca personal como el mejor socio de negocios<\/li>\n<\/ul>\n<\/li>\n<li>Componentes de una estrategia digital para empresas<\/li>\n<li>Plataformas para la creaci\u00f3n de sitios web, plataformas de comercio electr\u00f3nico y blogs de distintas naturaleza<\/li>\n<li>Creaci\u00f3n de contenidos para blogs y redes sociales<\/li>\n<li>e-commerce &amp; marketing en Google<\/li>\n<li>Marketing en redes sociales<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,12],"tags":[13],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos","category-e-inventa","tag-innovacion"],"_links":{"self":[{"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":2,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":165,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/posts\/162\/revisions\/165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/media\/163"}],"wp:attachment":[{"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}