{"id":252,"date":"2020-03-31T11:20:31","date_gmt":"2020-03-31T16:20:31","guid":{"rendered":"https:\/\/carpediemconsultores.com\/nuevo\/?p=252"},"modified":"2020-04-24T09:17:42","modified_gmt":"2020-04-24T14:17:42","slug":"construccion-de-marca-personal-profesional-a-partir-de-la-comunicacion","status":"publish","type":"post","link":"https:\/\/carpediemconsultores.com\/nuevo\/construccion-de-marca-personal-profesional-a-partir-de-la-comunicacion\/","title":{"rendered":"Construcci\u00f3n de marca personal \/ profesional a partir de la comunicaci\u00f3n"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"758\" title=\"13-construccion-de-marca-personal\" src=\"https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/13-construccion-de-marca-personal.jpg\" alt class=\"img-responsive wp-image-253\" srcset=\"https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/13-construccion-de-marca-personal-200x79.jpg 200w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/13-construccion-de-marca-personal-400x158.jpg 400w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/13-construccion-de-marca-personal-600x237.jpg 600w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/13-construccion-de-marca-personal-800x316.jpg 800w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/13-construccion-de-marca-personal-1200x474.jpg 1200w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/03\/13-construccion-de-marca-personal.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h3>Justificaci\u00f3n<\/h3>\n<p class=\"big-formation\">Las estructuras que hoy permiten el acceso r\u00e1pido y generalizado a la informaci\u00f3n, y as\u00ed mismo c\u00f3mo a partir de \u00e9stas se puede difundir informaci\u00f3n de terceros, demandan la anticipaci\u00f3n de eventuales escenarios de protecci\u00f3n por medio de la construcci\u00f3n de una s\u00f3lida reputaci\u00f3n que minimice la vulnerabilidad frente a las acciones de terceros, quienes bien sea de forma maliciosa o simplemente en un proceso de competencia, o de b\u00fasqueda y referenciaci\u00f3n, acceden a nuestros nombres, nuestra historia y nuestra realidad, en cuyo caso nos convertimos en portadores de nuestra propia marca, y a partir de ello en sujetos de referenciaci\u00f3n positiva o negativa seg\u00fan la gesti\u00f3n que sobre la misma podamos realizar.<\/p>\n<p>En este escenario surge la importancia de potencializar nuestros recursos, privados y p\u00fablicos, para que los mismos se constituyan en un s\u00f3lido respaldo que apoye la consecuci\u00f3n de nuestros objetivos.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f15-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"15\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/nuevo\/wp-json\/wp\/v2\/posts\/252#wpcf7-f15-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"15\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f15-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<h3>Formulario de contacto\n<\/h3>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tu nombre (obligatorio)\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Empresa\" value=\"\" type=\"text\" name=\"empresa\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel-cel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono \/ Celular\" value=\"\" type=\"tel\" name=\"tel-cel\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tu correo electr\u00f3nico (obligatorio)\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"ciudad\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ciudad\" value=\"\" type=\"text\" name=\"ciudad\" \/><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Enviar\" \/>\n<\/p><div class=\"fusion-alert alert custom alert-custom fusion-alert-center wpcf7-response-output fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" style=\"--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"fusion-alert-content\"><\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div>\n<\/form>\n<\/div>\n<div class=\"fusion-text fusion-text-2\"><h3>Metodolog\u00eda<\/h3>\n<p class=\"big-formation\">Modelo pedag\u00f3gico de tipo experiencial en el que se alternan espacios te\u00f3rico conceptuales y pr\u00e1cticos para la generaci\u00f3n de procesos de aprendizaje a trav\u00e9s del quehacer en ambientes de co-construcci\u00f3n individual y colectiva.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h3>Contenido<\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-padding-top:5%;--awb-padding-right:5%;--awb-padding-bottom:5%;--awb-bg-color:#e5e5e5;--awb-bg-color-hover:#e5e5e5;--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 10px ) * 0.33333333333333 ) );margin-right: 10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><ul class=\"list_formation\">\n<li>Entrenamiento de voceros: construcci\u00f3n de mensajes claves, c\u00f3mo entender y responder a periodistas.<\/li>\n<li>Storytelling en la comunicaci\u00f3n p\u00fablica<\/li>\n<li>C\u00f3mo utilizar la comunicaci\u00f3n para construir confianza<\/li>\n<li>Herramientas de coaching para la comunicaci\u00f3n efectiva<\/li>\n<li>Impacto de las emociones en la comunicaci\u00f3n p\u00fablica<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,3],"tags":[16],"class_list":["post-252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos","category-e-inspira","tag-proyecto-de-vida"],"_links":{"self":[{"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/posts\/252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/comments?post=252"}],"version-history":[{"count":1,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/posts\/252\/revisions"}],"predecessor-version":[{"id":254,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/posts\/252\/revisions\/254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/media\/253"}],"wp:attachment":[{"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/media?parent=252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/categories?post=252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carpediemconsultores.com\/nuevo\/wp-json\/wp\/v2\/tags?post=252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}