{"id":487,"date":"2020-04-02T16:44:37","date_gmt":"2020-04-02T21:44:37","guid":{"rendered":"https:\/\/carpediemconsultores.com\/nuevo\/?p=487"},"modified":"2020-04-24T09:15:49","modified_gmt":"2020-04-24T14:15:49","slug":"mercadeo-estrategico-una-iniciativa-para-la-trascendencia-del-modelo-de-negocio","status":"publish","type":"post","link":"https:\/\/carpediemconsultores.com\/nuevo\/mercadeo-estrategico-una-iniciativa-para-la-trascendencia-del-modelo-de-negocio\/","title":{"rendered":"Mercadeo estrat\u00e9gico\u2026, una iniciativa para la trascendencia del modelo de negocio"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-bottom:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-0 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:15px;margin-bottom:15px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><div class=\"imageframe-align-center\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/04\/mercadeo-estrategico.jpg\" width=\"1920\" height=\"758\" alt=\"\" title=\"mercadeo-estrategico\" class=\"img-responsive wp-image-488\" srcset=\"https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/04\/mercadeo-estrategico-200x79.jpg 200w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/04\/mercadeo-estrategico-400x158.jpg 400w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/04\/mercadeo-estrategico-600x237.jpg 600w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/04\/mercadeo-estrategico-800x316.jpg 800w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/04\/mercadeo-estrategico-1200x474.jpg 1200w, https:\/\/carpediemconsultores.com\/nuevo\/wp-content\/uploads\/2020\/04\/mercadeo-estrategico.jpg 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link) , .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):before, .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):after {color: #9d8a39;}.fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):hover, .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):hover:before, .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):hover:after {color: #9d8a39;}.fusion-fullwidth.fusion-builder-row-1 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-1 .fusion-filters .fusion-filter.fusion-active a {border-color: #9d8a39;}.fusion-fullwidth.fusion-builder-row-1 .pagination .current {border-color: #9d8a39; background-color: #9d8a39;}.fusion-fullwidth.fusion-builder-row-1 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-1 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-1 .fusion-popover, .fusion-fullwidth.fusion-builder-row-1 .tooltip-shortcode {color: #9d8a39;}#main .fusion-fullwidth.fusion-builder-row-1 .post .blog-shortcode-post-title a:hover {color: #9d8a39;}<\/style><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_2_3 fusion-builder-column-1 fusion-two-third fusion-column-first 2_3\"  style='margin-top:15px;margin-bottom:15px;width:66.66%;width:calc(66.66% - ( ( 4% ) * 0.6666 ) );margin-right: 4%;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><div class=\"fusion-text\"><h3>Justificaci\u00f3n<\/h3>\n<p>El mercadeo tiene un amplio campo de aplicaci\u00f3n para cualquier tipo de organizaci\u00f3n, ya sea con \u00e1nimo o sin \u00e1nimo de lucro; para entidades gubernamentales o privadas; para el sector construcci\u00f3n, industrial, tur\u00edstico, ecol\u00f3gico, cultural, personal, digital y electr\u00f3nico, entre otros. Sin importar cu\u00e1l sea el campo de acci\u00f3n de su empresa o negocio, en el contexto competitivo actual, una organizaci\u00f3n orientada al Mercadeo y a la actividad comercial estar\u00e1 preocupada por conocer a su consumidor, situaci\u00f3n que le generar\u00e1 amplias posibilidades de mantenerse vigente en el mercado, de diferenciarse, de crecer ante la competencia, y as\u00ed evolucionar y trascender.<\/p>\n<p>Por \u00faltimo, vale la pena mencionar que en las condiciones cambiantes de mercado las compa\u00f1\u00edas que tengan mayor capacidad de adaptaci\u00f3n, de transformaci\u00f3n de su oferta de sus productos y servicios, y que a su vez aprovechen las oportunidades de mercado como verdaderos escenarios competitivos, apoyados desde luego, por una filosof\u00eda sostenible, tendr\u00e1n la agrupaci\u00f3n ideal de factores que favorecer\u00e1n su crecimiento en los mercados nacional e internacional.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_3 fusion-builder-column-2 fusion-one-third fusion-column-last 1_3\"  style='margin-top:15px;margin-bottom:15px;width:33.33%;width:calc(33.33% - ( ( 4% ) * 0.3333 ) );'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f15-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"15\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/nuevo\/wp-json\/wp\/v2\/posts\/487#wpcf7-f15-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"15\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f15-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<h3>Formulario de contacto\n<\/h3>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tu nombre (obligatorio)\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Empresa\" value=\"\" type=\"text\" name=\"empresa\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel-cel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono \/ Celular\" value=\"\" type=\"tel\" name=\"tel-cel\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tu correo electr\u00f3nico (obligatorio)\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"ciudad\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ciudad\" value=\"\" type=\"text\" name=\"ciudad\" \/><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Enviar\" \/>\n<\/p><div class=\"fusion-alert alert custom alert-custom fusion-alert-center wpcf7-response-output fusion-alert-capitalize alert-dismissable\" style=\"border-width:1px;\"><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-hidden=\"true\">&times;<\/button><div class=\"fusion-alert-content-wrapper\"><span class=\"fusion-alert-content\"><\/span><\/div><\/div>\n<\/form>\n<\/div>\n<div class=\"fusion-text\"><h3>Objetivo<\/h3>\n<p class=\"big-formation\">Generar espacios de aprendizaje y reflexi\u00f3n que promuevan el dominio de los fundamentos conceptuales y pr\u00e1cticos que rigen el Mercadeo estrat\u00e9gico y la actividad Comercial, desde su definici\u00f3n hasta la aplicaci\u00f3n en diferentes escenarios organizacionales, siendo capaz de analizar las diferentes variables del entorno del mercado para consolidar el desarrollo sostenible de los productos o servicios a trav\u00e9s de diferentes canales de comercializaci\u00f3n y comunicaci\u00f3n.<\/p>\n<\/div><div class=\"fusion-text\"><h3>Metodolog\u00eda<\/h3>\n<p class=\"big-formation\">Modelo pedag\u00f3gico de tipo experiencial en el que se alternan espacios te\u00f3rico conceptuales y pr\u00e1cticos para la generaci\u00f3n de procesos de aprendizaje a trav\u00e9s del quehacer en ambientes de co-construcci\u00f3n individual y colectiva.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link) , .fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):before, .fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):after {color: #9d8a39;}.fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):hover, .fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):hover:before, .fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):hover:after {color: #9d8a39;}.fusion-fullwidth.fusion-builder-row-2 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-2 .fusion-filters .fusion-filter.fusion-active a {border-color: #9d8a39;}.fusion-fullwidth.fusion-builder-row-2 .pagination .current {border-color: #9d8a39; background-color: #9d8a39;}.fusion-fullwidth.fusion-builder-row-2 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-2 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-2 .fusion-popover, .fusion-fullwidth.fusion-builder-row-2 .tooltip-shortcode {color: #9d8a39;}#main .fusion-fullwidth.fusion-builder-row-2 .post .blog-shortcode-post-title a:hover {color: #9d8a39;}<\/style><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-3 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height 1_1\"  style='margin-top:15px;margin-bottom:15px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><div class=\"fusion-text\"><h3>Contenido<\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_3 fusion-builder-column-4 fusion-one-third fusion-column-first 1_3\"  style='margin-top:15px;margin-bottom:15px;width:33.33%;width:calc(33.33% - ( ( 10px + 10px ) * 0.3333 ) );margin-right: 10px;'><div class=\"fusion-column-wrapper\" style=\"background-color:#e5e5e5;padding: 5% 5% 5% 5%;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><div class=\"fusion-text\"><ul class=\"list_formation_title\">\n<li>Fijaci\u00f3n del rumbo: Tener clara la estrategia para llevarla a la acci\u00f3n<\/li>\n<li>Demostraci\u00f3n del car\u00e1cter personal \u2013 \u201cLa palabra empuja, el ejemplo arrastra\u201d\n<ul>\n<li>Vivencia de los principios practicando lo que se predica<\/li>\n<li>Construcci\u00f3n de una imagen consistente sobre uno mismo<\/li>\n<li>Fortalecimiento de la efectividad personal como base para la construcci\u00f3n de ETAD:\n<ul>\n<li>Proactividad<\/li>\n<li>Metas organizacionales alineadas con las personales<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>1. Introducci\u00f3n a la gesti\u00f3n de mercadeo [8 hrs]<\/strong><\/p>\n<ul class=\"ls-pr-form\">\n<li>Introducci\u00f3n a la gesti\u00f3n de mercados<\/li>\n<li>El consumidor, eje fundamental del marketing<\/li>\n<li>Definici\u00f3n del marketing estrat\u00e9gico y operativo<\/li>\n<li>Funciones del marketing estrat\u00e9gico<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_3 fusion-builder-column-5 fusion-one-third 1_3\"  style='margin-top:15px;margin-bottom:15px;width:33.33%;width:calc(33.33% - ( ( 10px + 10px ) * 0.3333 ) );margin-right: 10px;'><div class=\"fusion-column-wrapper\" style=\"background-color:#e5e5e5;padding: 5% 5% 5% 5%;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><div class=\"fusion-text\"><p><strong>2. Tendencias en el nuevo mercado y el nuevo consumidor [16 hrs]<\/strong><\/p>\n<ul class=\"ls-pr-form\">\n<li>Proceso de investigaci\u00f3n creativa para entender al consumidor<\/li>\n<li>Insights: Verdades ocultas del consumidor<\/li>\n<li>Neuromarketing, \u201cLa mente del consumidor\u201d<\/li>\n<li>El c\u00f3digo cultural, las decisiones de compra y el comportamiento sustentable<\/li>\n<li>Toma de decisiones en Marketing: SIM e investigaci\u00f3n de mercados<\/li>\n<\/ul>\n<p><strong>3. Proceso estrat\u00e9gico y an\u00e1lisis del entorno de mercado [16 hrs]<\/strong><\/p>\n<ul class=\"ls-pr-form\">\n<li>Proceso estrat\u00e9gico y an\u00e1lisis del entorno de mercado<\/li>\n<li>An\u00e1lisis de la competencia: Identificaci\u00f3n de oportunidades mercado<\/li>\n<li>Identificaci\u00f3n de segmentos y mercados objetivos para el negocio<\/li>\n<li>Escenarios competitivos: Matrices de diagn\u00f3stico de Mercado<\/li>\n<li>Herramientas para el c\u00e1lculo de la demanda<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_3 fusion-builder-column-6 fusion-one-third fusion-column-last 1_3\"  style='margin-top:15px;margin-bottom:15px;width:33.33%;width:calc(33.33% - ( ( 10px + 10px ) * 0.3333 ) );'><div class=\"fusion-column-wrapper\" style=\"background-color:#e5e5e5;padding: 5% 5% 5% 5%;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><div class=\"fusion-text\"><div class=\"wrap mcb-wrap one-second column-margin-20px valign-middle clearfix\">\n<div class=\"mcb-wrap-inner\">\n<div class=\"column mcb-column one column_hover_color \">\n<div class=\"hover_color\">\n<div class=\"hover_color_bg\">\n<div class=\"hover_color_wrapper\">\n<div class=\"info-cursos\">\n<p><strong>4. Plan de marketing, dise\u00f1o e implementaci\u00f3n [20 hrs]<\/strong><\/p>\n<ul class=\"ls-pr-form\">\n<li>Elaboraci\u00f3n del plan de marketing<\/li>\n<li>Decisiones del marketing mix y producto<\/li>\n<li>Decisiones del marketing mix, precio y canales de distribuci\u00f3n<\/li>\n<li>Decisiones del marketing mix, comunicaciones integradas del Marketing, publicidad y promoci\u00f3n<\/li>\n<li>Decisiones financieras del plan de marketing<\/li>\n<li>Planeaci\u00f3n de la gesti\u00f3n comercial<\/li>\n<\/ul>\n<p><strong>5. 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